Is it immediately clear what the Institute is, who it is for, and why someone should come? A first-time visitor decides quickly, and their questions are practical ones.
The purpose is stated plainly
"Study deeply. Grow food. Build a better world." followed by "open to anyone who believes the world can be transformed" tells a visitor what the Institute does and that they are welcome, in two lines. The three pillars, Scripture Study, The Arts and Agriculture, then make it concrete.
The calendar answers the practical questions
Each upcoming program shows its date, venue, a short description and, where there is a fee, the price.
No real testimonials yet, and no FAQ
The four quotes in the testimonials section are labeled as placeholders. There is also no page for first-time visitors covering questions like whether they need to be Bahá'í to attend, what to bring, or how to get there. The homepage already says programs are open to Bahá'ís and non-Bahá'ís alike; an FAQ is the place to expand on that.
A small typo in the testimonials invitation
The line inviting past visitors to write in runs the email address into the word before it: "atinfo@drbi.org".
People decide to make the trip when they can picture themselves there. The Institute's story and calendar already do most of that work. A handful of real quotes and a short FAQ answer the last questions a hesitant first-time visitor has.
